/* =========================================================================
   Milan van Essen × The Ecom Exit Lane · pitch site (system A)
   House "liquid glass" system (Streamline Growth default) — luminous
   near-white base tinted blue-violet, four fixed pastel washes, semi-
   transparent blurred glass panels. No hero video: headline flows straight
   into the credibility strip and the CTA (sender's explicit brief).
   ========================================================================= */

@font-face { font-family: "Clash Display"; src: url("assets/fonts/clash-500.woff2") format("woff2"); font-weight: 500; font-style: normal; font-display: swap; }
@font-face { font-family: "Clash Display"; src: url("assets/fonts/clash-600.woff2") format("woff2"); font-weight: 600; font-style: normal; font-display: swap; }
@font-face { font-family: "Clash Display"; src: url("assets/fonts/clash-700.woff2") format("woff2"); font-weight: 700; font-style: normal; font-display: swap; }
@font-face { font-family: "Satoshi"; src: url("assets/fonts/satoshi-400.woff2") format("woff2"); font-weight: 400; font-style: normal; font-display: swap; }
@font-face { font-family: "Satoshi"; src: url("assets/fonts/satoshi-500.woff2") format("woff2"); font-weight: 500; font-style: normal; font-display: swap; }
@font-face { font-family: "Satoshi"; src: url("assets/fonts/satoshi-700.woff2") format("woff2"); font-weight: 700; font-style: normal; font-display: swap; }

:root {
  --bg: oklch(0.965 0.012 285);
  --bg-2: oklch(0.945 0.014 285);
  --surface: oklch(1 0 0 / 52%);
  --surface-2: oklch(1 0 0 / 38%);
  --surface-strong: oklch(1 0 0 / 82%);
  --line: oklch(0.4 0.06 295 / 14%);
  --line-soft: oklch(0.4 0.06 295 / 8%);

  --text: oklch(0.24 0.03 285);
  --text-2: oklch(0.48 0.035 288);
  --text-3: oklch(0.5 0.032 288);

  --accent: oklch(0.72 0.13 258);
  --accent-2: oklch(0.71 0.12 296);
  --accent-deep: oklch(0.48 0.12 260);
  --accent-ink: oklch(0.2 0.03 260);
  --accent-soft: color-mix(in oklab, var(--accent) 10%, transparent);

  --font: "Satoshi", -apple-system, BlinkMacSystemFont, "SF Pro Display", "Segoe UI", Roboto, Helvetica, Arial, sans-serif;
  --display: "Clash Display", "Satoshi", -apple-system, BlinkMacSystemFont, sans-serif;
  --mono: ui-monospace, "SF Mono", SFMono-Regular, Menlo, monospace;

  --container: 1120px;
  --gutter: clamp(20px, 5vw, 32px);
  --section-y: clamp(72px, 11vh, 132px);
  --radius: 18px;
  --ease: cubic-bezier(0.16, 1, 0.3, 1);
}

/* --------------------------------- Base --------------------------------- */
[hidden] { display: none !important; } /* mode-switched elements must stay hidden even when a component sets display */
* { box-sizing: border-box; }
html { background: var(--bg); -webkit-text-size-adjust: 100%; }
/* page canvas: house liquid-glass wash, four soft pastel radials fixed to the viewport */
body::before { content: ""; position: fixed; inset: 0; z-index: -2; pointer-events: none;
  background-attachment: fixed; background-repeat: no-repeat;
  background-image:
    radial-gradient(70rem 45rem at 5% -8%,  oklch(0.72 0.13 258 / 34%), transparent 62%),
    radial-gradient(60rem 42rem at 95% 2%,  oklch(0.74 0.12 305 / 30%), transparent 60%),
    radial-gradient(75rem 50rem at 70% 55%, oklch(0.76 0.12 18  / 24%), transparent 60%),
    radial-gradient(55rem 38rem at 12% 92%, oklch(0.74 0.11 285 / 26%), transparent 60%);
  background-color: var(--bg); }
body::after { content: ""; position: fixed; inset: 0; z-index: -1; pointer-events: none; opacity: 0.035;
  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='140' height='140'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.8' numOctaves='2' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E"); background-size: 140px 140px; }
body {
  margin: 0;
  background: transparent;
  color: var(--text);
  font-family: var(--font);
  font-size: 17px;
  line-height: 1.5;
  letter-spacing: -0.01em;
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
  overflow-x: hidden;
}
img, svg { display: block; max-width: 100%; }
a { color: inherit; text-decoration: none; }
::selection { background: var(--accent); color: var(--accent-ink); }

.container {
  width: 100%;
  max-width: var(--container);
  margin-inline: auto;
  padding-inline: var(--gutter);
}
.section { padding-block: var(--section-y); position: relative; }

/* ------------------------------ Typography ------------------------------ */
.eyebrow {
  margin: 0 0 18px;
  font-family: var(--mono);
  font-size: 0.74rem;
  font-weight: 500;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--accent);
}
.section__title {
  margin: 0;
  font-family: var(--display);
  font-size: clamp(2rem, 5vw, 3rem);
  font-weight: 700;
  line-height: 1.1;
  letter-spacing: -0.025em;
}

/* Small directional arrows */
.arrow, .arrow-down {
  display: inline-block;
  width: 6px;
  height: 6px;
  border-right: 1.6px solid currentColor;
  border-bottom: 1.6px solid currentColor;
  vertical-align: middle;
  margin-left: 7px;
  transition: transform 0.3s var(--ease);
}
.arrow { transform: rotate(-45deg); }
.arrow-down { transform: rotate(45deg); margin-left: 8px; }

/* -------------------------------- Reveal -------------------------------- */
.reveal {
  opacity: 0;
  transform: translateY(28px) scale(0.985);
  transition: opacity 1s var(--ease), transform 1s var(--ease);
  will-change: opacity, transform;
}
.reveal.is-in { opacity: 1; transform: none; }
.hero__inner .reveal:nth-child(1) { transition-delay: 0.05s; }
.hero__inner .reveal:nth-child(2) { transition-delay: 0.18s; }
.hero__inner .reveal:nth-child(3) { transition-delay: 0.3s; }

/* -------------------------------- Buttons ------------------------------- */
.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 4px;
  padding: 13px 26px;
  border-radius: 980px;
  font-size: 1rem;
  font-weight: 500;
  letter-spacing: -0.01em;
  border: 1px solid transparent;
  cursor: pointer;
  transition: transform 0.3s var(--ease), background 0.3s var(--ease),
    border-color 0.3s var(--ease), opacity 0.3s var(--ease), box-shadow 0.3s var(--ease);
}
.btn:active { transform: scale(0.97); }
.btn--primary { background: linear-gradient(120deg, var(--accent), var(--accent-2)); color: var(--accent-ink); position: relative; overflow: hidden; }
.btn--primary::after { content: ""; position: absolute; inset: 0; transform: translateX(-120%); background: linear-gradient(120deg, transparent, rgba(255, 255, 255, 0.28), transparent); transition: transform 0.6s var(--ease); }
.btn--primary:hover { transform: translateY(-2px); box-shadow: 0 14px 36px -10px color-mix(in oklab, var(--accent) 45%, transparent); }
.btn--primary:hover::after { transform: translateX(120%); }
.btn--ghost { background: transparent; color: var(--text); border-color: var(--line); }
.btn--ghost:hover { border-color: var(--accent); color: var(--accent); transform: translateY(-2px); }
.btn--lg { padding: 17px 40px; font-size: 1.1rem; }

/* --------------------------------- Hero --------------------------------- */
.hero {
  text-align: center;
  padding-top: clamp(80px, 13vh, 148px);
  padding-bottom: clamp(24px, 4vh, 48px);
  overflow: hidden;
}
.hero::before {
  content: "";
  position: absolute;
  inset: -10% -5% 0 -5%;
  background: radial-gradient(120% 70% at 50% -10%, color-mix(in oklab, var(--accent) 16%, transparent), transparent 60%);
  pointer-events: none;
  animation: glowDrift 16s ease-in-out infinite alternate;
}
.hero__inner { position: relative; }
.hero__title {
  margin: 0 auto;
  max-width: 1080px;
  font-family: var(--display);
  font-size: clamp(1.7rem, 3vw, 2.4rem);
  text-wrap: balance;
  font-weight: 700;
  line-height: 1.14;
  letter-spacing: -0.025em;
}
/* Word-by-word reveal (applied once JS splits the headline) */
.hero__title.split { opacity: 1; transform: none; transition: none; } /* the words carry the entrance; no transition on the h1 itself so GSAP never samples a half-way state */
.hero__title .word {
  display: inline-block;
  opacity: 0;
  transform: translateY(0.42em);
  filter: blur(6px);
  transition: opacity 0.7s var(--ease), transform 0.7s var(--ease), filter 0.7s var(--ease);
  will-change: opacity, transform, filter;
}
.hero__title.is-in .word { opacity: 1; transform: none; filter: blur(0); }

.mark { position: relative; white-space: nowrap; color: var(--accent-deep); }
.mark::after {
  content: "";
  position: absolute;
  left: -1px; right: -1px; bottom: -0.04em;
  height: 0.09em;
  background: var(--accent);
  border-radius: 3px;
  transform: scaleX(0);
  transform-origin: left;
  transition: transform 0.8s var(--ease) 0.5s;
}
.reveal.is-in .mark::after { transform: scaleX(1); }
/* Reused outside the hero (e.g. the deliverables title) for a longer phrase —
   the hero's $100k use stays nowrap, this one wraps normally on narrow screens. */
.deliverables__title .mark { white-space: normal; }

.hero__actions { margin-top: 40px; display: flex; justify-content: center; }
.hero__actions .arrow-down { animation: chevBob 2.2s var(--ease) infinite; }

/* ----------------------------- Deliverables ----------------------------- */
.deliverables { padding-top: clamp(28px, 4.5vh, 56px); }
.deliverables__title { text-align: center; margin-bottom: clamp(48px, 8vh, 84px); }

.group { margin-bottom: clamp(64px, 10vh, 112px); }
.group:last-child { margin-bottom: 0; }
.group__head { display: flex; align-items: center; justify-content: center; gap: 22px; margin-bottom: 36px; }
.group__rule { flex: 1; height: 1px; background: var(--line); max-width: 220px; transform: scaleX(0); transform-origin: center; transition: transform 0.9s var(--ease); }
.group__head.is-in .group__rule { transform: scaleX(1); }
.group__meta { display: flex; flex-direction: column; align-items: center; gap: 6px; }
.group__label { font-family: var(--display); font-size: 1.05rem; font-weight: 600; letter-spacing: -0.01em; color: var(--text); }
.group__count { font-family: var(--mono); font-size: 0.72rem; color: var(--text-3); letter-spacing: 0.18em; }

.grid { display: grid; gap: 24px; }
.grid--3 { grid-template-columns: repeat(3, 1fr); }
.grid--2 { grid-template-columns: repeat(2, 1fr); max-width: 860px; margin-inline: auto; }
.grid--1 { grid-template-columns: 1fr; }

/* Preview card: a framed browser window + clear type hierarchy */
.pcard {
  appearance: none; font: inherit; color: inherit; text-align: left; position: relative;
  background: var(--surface); border: 1px solid var(--line-soft); border-radius: var(--radius); backdrop-filter: blur(22px) saturate(150%); -webkit-backdrop-filter: blur(22px) saturate(150%);
  padding: 12px 12px 20px; cursor: pointer; display: flex; flex-direction: column; gap: 0;
  transform-style: preserve-3d; will-change: transform;
  box-shadow: 0 1px 0 rgba(255, 255, 255, 0.6) inset, 0 10px 30px -22px color-mix(in oklab, var(--text) 25%, transparent);
  transition: transform 0.6s var(--ease), border-color 0.6s var(--ease), box-shadow 0.6s var(--ease);
}
.pcard:hover { border-color: color-mix(in oklab, var(--accent) 35%, transparent); box-shadow: 0 1px 0 rgba(255, 255, 255, 0.6) inset, 0 30px 60px -28px color-mix(in oklab, var(--text) 32%, transparent), 0 0 0 1px color-mix(in oklab, var(--accent) 8%, transparent); }
.pcard:focus-visible { outline: 2px solid var(--accent); outline-offset: 3px; }
.pcard::after { content: ""; position: absolute; inset: 0; border-radius: inherit; background: radial-gradient(circle at var(--mx, 50%) var(--my, 50%), color-mix(in oklab, var(--accent) 10%, transparent), transparent 44%); opacity: 0; transition: opacity 0.35s var(--ease); pointer-events: none; }
.pcard:hover::after { opacity: 1; }

/* the window frame */
.thumb { position: relative; display: block; border-radius: 12px; overflow: hidden; background: var(--surface-2); aspect-ratio: 4 / 3; border: 1px solid var(--line-soft); box-shadow: 0 14px 30px -18px color-mix(in oklab, var(--text) 35%, transparent); }
.thumb--wide { aspect-ratio: 16 / 7; }
.thumb__bar { position: absolute; left: 0; right: 0; top: 0; height: 26px; z-index: 2; display: flex; align-items: center; gap: 6px; padding: 0 10px; background: linear-gradient(180deg, rgba(255, 255, 255, 0.92), rgba(255, 255, 255, 0.78)); border-bottom: 1px solid color-mix(in oklab, var(--text) 8%, transparent); backdrop-filter: blur(6px); }
.thumb__bar i { width: 8px; height: 8px; border-radius: 50%; background: color-mix(in oklab, var(--text) 14%, transparent); }
.thumb__bar i:nth-child(1) { background: #ff5f57; } .thumb__bar i:nth-child(2) { background: #febc2e; } .thumb__bar i:nth-child(3) { background: #28c840; }
.thumb__url { margin-left: 8px; flex: 1; height: 14px; border-radius: 7px; background: color-mix(in oklab, var(--text) 6%, transparent); display: flex; align-items: center; padding: 0 8px; font-family: var(--mono); font-size: 8.5px; letter-spacing: 0.04em; color: var(--text-3); white-space: nowrap; overflow: hidden; }
.thumb__img { position: absolute; inset: 26px 0 0 0; width: 100%; height: calc(100% - 26px); object-fit: cover; object-position: 50% 0%; transition: object-position 2.2s cubic-bezier(0.22, 1, 0.36, 1), transform 0.8s var(--ease); }
.pcard:hover .thumb__img { object-position: 50% 38%; }
.thumb--wide .thumb__img { object-position: 50% 50%; }
.pcard:hover .thumb--wide .thumb__img { object-position: 50% 50%; transform: scale(1.02); }
.thumb::after { content: ""; position: absolute; inset: 0; pointer-events: none; border-radius: inherit; box-shadow: inset 0 0 0 1px rgba(255, 255, 255, 0.4); }

/* type */
.pcard__body { padding: 16px 8px 0; }
.pcard__kicker { display: block; font-family: var(--mono); font-size: 0.68rem; letter-spacing: 0.18em; text-transform: uppercase; color: var(--accent); margin-bottom: 8px; }
.pcard__title { display: block; font-family: var(--display); font-size: 1.22rem; font-weight: 600; letter-spacing: -0.015em; line-height: 1.2; color: var(--text); }
.pcard__desc { display: block; margin-top: 6px; font-size: 0.92rem; line-height: 1.5; color: var(--text-2); }
.pcard__link { display: inline-flex; align-items: center; gap: 6px; margin-top: 14px; font-size: 0.86rem; font-weight: 600; color: var(--accent); letter-spacing: 0.005em; transition: gap 0.3s var(--ease); }
.pcard:hover .pcard__link { gap: 10px; }
.pcard__link .arrow { margin-left: 0; border-color: currentColor; }
.pcard--wide .pcard__body { display: grid; grid-template-columns: 1fr auto; align-items: end; gap: 24px; }
.pcard--wide .pcard__link { margin-top: 0; }

/* SVG mock palette (legacy) */
.mock { width: 100%; height: auto; }
.m-stroke { fill: none; stroke: color-mix(in oklab, var(--text) 28%, transparent); stroke-width: 2; }
.m-line { stroke: color-mix(in oklab, var(--text) 12%, transparent); stroke-width: 1.5; }
.m-fill { fill: var(--accent); }
.m-soft { fill: color-mix(in oklab, var(--text) 16%, transparent); }
.m-faint { fill: color-mix(in oklab, var(--text) 7%, transparent); }
.m-panel { fill: var(--surface-2); stroke: color-mix(in oklab, var(--text) 12%, transparent); stroke-width: 1; }

/* --------------------------------- CTA ---------------------------------- */
.cta { text-align: center; overflow: hidden; }
.cta::before {
  content: "";
  position: absolute; inset: 0;
  background: radial-gradient(60% 60% at 50% 120%, color-mix(in oklab, var(--accent) 12%, transparent), transparent 70%);
  pointer-events: none;
}
.cta__wrap { position: relative; }
.cta__title {
  margin: 0 0 36px;
  font-family: var(--display);
  font-size: clamp(2.4rem, 6.5vw, 4rem);
  font-weight: 700;
  line-height: 1.04;
  letter-spacing: -0.035em;
}

/* -------------------------------- Footer -------------------------------- */
.footer { position: relative; height: 72px; background: color-mix(in oklab, var(--text) 4%, transparent); }
.footer::before { content: ""; position: absolute; left: 0; right: 0; top: -140px; height: 140px; pointer-events: none; background: linear-gradient(180deg, transparent, color-mix(in oklab, var(--text) 4%, transparent)); }
.footer__inner { height: 100%; display: flex; align-items: center; justify-content: center; }
.footer__note { font-family: var(--mono); font-size: 0.78rem; letter-spacing: 0.16em; text-transform: uppercase; color: var(--text-3); line-height: 48px; }

/* ------------------------------ Sticky CTA ------------------------------ */
/* Booking one tap away for the whole scroll; yields only to the closing CTA. */
.stickycta {
  position: fixed;
  right: clamp(16px, 3vw, 28px);
  bottom: clamp(16px, 3vw, 28px);
  z-index: 60;
  display: inline-flex;
  align-items: center;
  gap: 10px;
  padding: 14px 24px;
  border-radius: 980px;
  background: var(--accent, var(--text));
  color: var(--accent-ink, var(--bg));
  font-size: 0.98rem;
  font-weight: 600;
  letter-spacing: -0.01em;
  text-decoration: none;
  box-shadow: 0 12px 40px color-mix(in srgb, var(--accent) 38%, transparent),
    0 0 0 1px color-mix(in oklab, var(--text) 6%, transparent);
  opacity: 0;
  visibility: hidden;
  transform: translateY(14px) scale(0.96);
  transition: opacity 0.35s var(--ease), transform 0.35s var(--ease),
    visibility 0s linear 0.35s;
}
.stickycta.is-visible {
  opacity: 1;
  visibility: visible;
  transform: translate(var(--mgx, 0px), var(--mgy, 0px)) scale(1);
  transition: opacity 0.35s var(--ease), transform 0.25s var(--ease), visibility 0s;
  transition: opacity 0.35s var(--ease), transform 0.35s var(--ease), visibility 0s;
}
.stickycta.is-visible:hover { transform: translate(var(--mgx, 0px), calc(var(--mgy, 0px) - 2px)) scale(1.02); }
.stickycta__dot {
  width: 8px;
  height: 8px;
  border-radius: 50%;
  background: var(--accent-ink, var(--bg));
  animation: stickyPulse 2.4s var(--ease) infinite;
}
@keyframes stickyPulse {
  0% { box-shadow: 0 0 0 0 color-mix(in srgb, var(--accent-ink) 55%, transparent); }
  70%, 100% { box-shadow: 0 0 0 7px transparent; }
}
@media (max-width: 560px) {
  .stickycta { left: clamp(16px, 3vw, 28px); right: clamp(16px, 3vw, 28px); justify-content: center; }
}

/* ------------------------------- Lightbox ------------------------------- */
.lightbox {
  position: fixed;
  inset: 0;
  z-index: 200;
  display: flex;
  align-items: center;
  justify-content: center;
  padding: clamp(20px, 5vw, 64px);
  background: color-mix(in oklab, var(--text) 78%, transparent);
  backdrop-filter: blur(14px);
  -webkit-backdrop-filter: blur(14px);
  opacity: 0;
  visibility: hidden;
  transition: opacity 0.4s var(--ease), visibility 0.4s var(--ease);
}
.lightbox.open { opacity: 1; visibility: visible; }
.lightbox__inner {
  max-width: 1000px;
  width: 100%;
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 20px;
}
.lightbox__stage {
  width: 100%;
  border-radius: 16px;
  overflow: hidden;
  border: 1px solid var(--line);
  background: var(--surface);
  max-height: 78vh;
  transform-origin: top left;
  transition: transform 0.5s var(--ease);
  will-change: transform;
}
.lightbox__stage img { width: 100%; height: auto; max-height: 78vh; object-fit: contain; display: block; }
.lightbox__stage--embed { height: 78vh; background: #fff; }
.lightbox__frame { width: 100%; height: 100%; border: 0; display: block; background: #fff; }
.lightbox__open { margin-left: 12px; font-size: 0.85rem; font-weight: 500; color: rgba(255, 255, 255, 0.75); border-bottom: 1px solid rgba(255, 255, 255, 0.35); transition: color 0.3s var(--ease); }
.lightbox__open:hover { color: #fff; }
.lightbox__placeholder { padding: clamp(28px, 6vw, 64px); text-align: center; }
.lightbox__placeholder .mock { max-width: 560px; margin: 0 auto 22px; }
.lightbox__placeholder p { margin: 0; font-size: 0.9rem; color: var(--text-3); }
.lightbox__title { margin: 0; font-size: 1.05rem; font-weight: 600; color: #fff; }
.lightbox__close {
  position: absolute;
  top: clamp(16px, 3vw, 28px);
  right: clamp(16px, 3vw, 28px);
  width: 44px; height: 44px;
  border-radius: 50%;
  border: 1px solid var(--line);
  background: rgba(255, 255, 255, 0.05);
  color: #fff;
  font-size: 1.6rem;
  line-height: 1;
  cursor: pointer;
  z-index: 2;
  transition: background 0.3s var(--ease), transform 0.3s var(--ease);
}
.lightbox__close:hover { background: rgba(255, 255, 255, 0.15); transform: rotate(90deg); }

/* --------------------------- Calendly popup ----------------------------- */
.cal-modal {
  position: fixed;
  inset: 0;
  z-index: 210;
  display: flex;
  align-items: center;
  justify-content: center;
  padding: clamp(16px, 4vw, 48px);
  background: color-mix(in oklab, var(--text) 74%, transparent);
  backdrop-filter: blur(16px);
  -webkit-backdrop-filter: blur(16px);
  opacity: 0;
  visibility: hidden;
  transition: opacity 0.25s var(--ease), visibility 0.25s var(--ease);
}
.cal-modal.open { opacity: 1; visibility: visible; }
.cal-frame {
  position: relative;
  width: min(820px, 100%);
  height: min(1000px, 92vh);
  border-radius: 20px;
  overflow: hidden;
  border: 1px solid var(--line);
  background: #ffffff;
  box-shadow: 0 40px 120px rgba(0, 0, 0, 0.45);
  transform: scale(0.98);
  transition: transform 0.28s var(--ease);
}
.cal-modal.open .cal-frame { transform: scale(1); }
.cal-frame iframe { position: relative; z-index: 1; width: 100%; height: 100%; border: 0; display: block; background: transparent; }
.cal-loader {
  position: absolute;
  inset: 0;
  z-index: 0;
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 8px;
  transition: opacity 0.3s var(--ease);
}
.cal-loader span { width: 8px; height: 8px; border-radius: 50%; background: var(--accent); animation: calDot 1s ease-in-out infinite; }
.cal-loader span:nth-child(2) { animation-delay: 0.15s; }
.cal-loader span:nth-child(3) { animation-delay: 0.3s; }
.cal-modal.cal-ready .cal-loader { opacity: 0; }

/* ------------------------------- Keyframes ------------------------------ */
@keyframes glowDrift {
  0% { transform: translate3d(-1.5%, 0, 0); opacity: 0.8; }
  100% { transform: translate3d(1.5%, 1.5%, 0); opacity: 1; }
}
@keyframes playPulse {
  0% { box-shadow: 0 0 0 0 rgba(255, 255, 255, 0.16); }
  70%, 100% { box-shadow: 0 0 0 18px rgba(255, 255, 255, 0); }
}
@keyframes chevBob {
  0%, 100% { transform: rotate(45deg) translate(0, 0); }
  50% { transform: rotate(45deg) translate(2px, 2px); }
}
@keyframes calDot {
  0%, 100% { opacity: 0.3; transform: translateY(0); }
  50% { opacity: 1; transform: translateY(-4px); }
}

/* ------------------------------ Responsive ------------------------------ */
@media (max-width: 860px) {
  .grid--3 { grid-template-columns: repeat(2, 1fr); }
}
@media (max-width: 600px) {
  body { font-size: 16px; }
  .grid--3, .grid--2 { grid-template-columns: 1fr; max-width: 420px; margin-inline: auto; }
  .pcard--wide .pcard__body { grid-template-columns: 1fr; }
  .thumb--wide { aspect-ratio: 16 / 9; }
  .group__rule { max-width: 60px; }
  .hero__actions .btn { width: 100%; }
  .stickycta { padding: 12px 22px; }
  .cal-frame { height: 90vh; border-radius: 16px; }
}

/* --------------------------- Reduced motion ----------------------------- */
@media (prefers-reduced-motion: reduce) {
  .reveal { opacity: 1; transform: none; transition: none; }
  .lightbox, .lightbox__stage { transition: none; }
  .hero::before, .hplayer__big-glow, .hero__actions .arrow-down { animation: none; }
  .mark::after { transition: none; transform: scaleX(1); }
  .group__rule { transition: none; transform: scaleX(1); }
  .thumb__img { transition: none; }
  .pcard { transition: none; }
  .stickycta { transform: none; transition: opacity 0.25s linear, visibility 0s linear 0.25s; }
  .stickycta.is-visible { transform: none; transition: opacity 0.25s linear; }
  .stickycta__dot { animation: none; }
  .cal-modal { transition: opacity 0.15s linear; }
  .cal-frame { transition: none; transform: none; }
  .cal-loader span { animation: none; }
}

/* ---------------------- Hero photo-swarm (signature) -------------------- */
/* Overlay above the already-visible hero. pointer-events none throughout. */
.swarm { position: absolute; inset: 0; pointer-events: none; z-index: 5; overflow: visible; }
.swarm__ph { position: absolute; width: clamp(84px, 9vw, 128px); aspect-ratio: 4 / 5; border-radius: 14px; overflow: hidden;
  border: 1px solid rgba(255, 255, 255, 0.65); box-shadow: 0 18px 40px -16px color-mix(in oklab, var(--text) 35%, transparent); background: var(--surface);
  opacity: 0; transform: translate(var(--ox), var(--oy)) rotate(var(--r, 0deg)) scale(0.92); will-change: transform, opacity; }
.swarm__ph img { width: 100%; height: 100%; object-fit: cover; display: block; }
.swarm.is-on .swarm__ph { animation: swarmIn 2.6s cubic-bezier(0.16, 1, 0.3, 1) both; }
@keyframes swarmIn {
  0%   { opacity: 0; transform: translate(var(--ox), var(--oy)) rotate(var(--r, 0deg)) scale(0.92); }
  28%  { opacity: 1; transform: translate(var(--ix), var(--iy)) rotate(calc(var(--r, 0deg) * 0.4)) scale(1); }
  52%  { opacity: 1; transform: translate(var(--ix), var(--iy)) rotate(calc(var(--r, 0deg) * 0.4)) scale(1); }
  100% { opacity: 0; transform: translate(var(--ox), var(--oy)) rotate(var(--r, 0deg)) scale(0.92); }
}
@media (prefers-reduced-motion: reduce) { .swarm { display: none; } }
@media (max-width: 760px) { .swarm { display: none; } }

/* reduced / static: jump to final states (no mid-transition captures, honours prefers-reduced-motion) */
html.reduced *, html.reduced *::before, html.reduced *::after { transition-duration: 0s !important; animation-duration: 0s !important; animation-delay: 0s !important; transition-delay: 0s !important; }

/* ------------------------- Sender options (pitch site) ------------------- */
/* Agency branding: small top-left lockup. Configured in PITCH_CONFIG.brand; removed when empty. */
.agency-bar { position: absolute; top: clamp(18px, 3vw, 28px); left: clamp(18px, 3vw, 32px); z-index: 6; display: inline-flex; align-items: center; gap: 10px; }
.agency-bar a { display: inline-flex; align-items: center; gap: 10px; }
.agency-bar img { height: 26px; width: auto; display: block; }
.agency-bar span { font-family: var(--mono); font-size: 0.72rem; letter-spacing: 0.18em; text-transform: uppercase; color: var(--text-2); }
.hero { position: relative; }

/* Hero embed (Loom / Wistia) */
.hplayer__embed { position: absolute; inset: 0; width: 100%; height: 100%; border: 0; display: block; background: #05060a; }
.hplayer__stage[data-state="embed"] .hplayer__scrim, .hplayer__stage[data-state="embed"] .hplayer__big, .hplayer__stage[data-state="embed"] .hplayer__bar, .hplayer__stage[data-state="embed"] .hplayer__cc { display: none; }

/* Inline Calendly (replaces the CTA button + modal) */
.cta__title { margin-bottom: 28px; }
.cal-inline { position: relative; width: min(900px, 100%); margin: 0 auto; height: min(760px, 92vh); border-radius: 20px; overflow: hidden; background: var(--surface-strong); border: 1px solid var(--line); backdrop-filter: blur(22px) saturate(150%); -webkit-backdrop-filter: blur(22px) saturate(150%); box-shadow: 0 30px 80px -40px color-mix(in oklab, var(--text) 35%, transparent); }
.cal-inline iframe { width: 100%; height: 100%; border: 0; display: block; }

/* ------------------------- Time-objection section ------------------------ */
.timeobj { text-align: center; }
.timeobj__eyebrow { margin: 0 0 16px; }
.timeobj__title { max-width: 820px; margin: 0 auto clamp(16px, 2.4vh, 24px); font-family: var(--display); font-weight: 700; font-size: clamp(2rem, 4.4vw, 2.9rem); line-height: 1.1; letter-spacing: -0.025em; color: var(--text); text-wrap: balance; }
.timeobj__title .mark { white-space: normal; }
.timeobj__subhead { margin: 0 0 clamp(40px, 6vh, 64px); font-family: var(--sans); font-size: 0.78rem; font-weight: 700; letter-spacing: 0.16em; text-transform: uppercase; color: var(--accent-deep); }
.timeobj__grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 22px; max-width: 1080px; margin: 0 auto; text-align: left; }
.timeobj__card { display: flex; flex-direction: column; background: var(--surface); border: 1px solid var(--line-soft); border-radius: var(--radius); padding: 28px 26px; backdrop-filter: blur(22px) saturate(150%); -webkit-backdrop-filter: blur(22px) saturate(150%); box-shadow: 0 1px 0 0 oklch(1 0 0 / 70%) inset, 0 18px 40px -24px oklch(0.45 0.08 285 / 22%); }
.timeobj__num { display: inline-flex; align-items: center; justify-content: center; width: 34px; height: 34px; border-radius: 50%; background: var(--accent-soft); color: var(--accent-deep); font-family: var(--display); font-weight: 700; font-size: 0.95rem; margin-bottom: 18px; }
.timeobj__card h3 { margin: 0 0 10px; font-family: var(--display); font-size: 1.12rem; font-weight: 600; letter-spacing: -0.01em; color: var(--text); }
.timeobj__card p { margin: 0; font-size: 0.95rem; line-height: 1.6; color: var(--text-2); }
.timeobj__time { margin-top: 18px; padding-top: 16px; border-top: 1px solid var(--line-soft); display: flex; align-items: flex-start; gap: 10px; }
.timeobj__clock { flex: none; width: 18px; height: 18px; margin-top: 2px; stroke: var(--accent-deep); fill: none; stroke-width: 1.8; stroke-linecap: round; stroke-linejoin: round; }
.timeobj__time span { font-size: 0.86rem; line-height: 1.5; color: var(--text); font-weight: 500; }
@media (max-width: 860px) { .timeobj__grid { grid-template-columns: 1fr; } }

/* ------------------------------ What's next ------------------------------ */
.nextsteps { text-align: center; }
.nextsteps__title { margin: 0 0 clamp(40px, 6vh, 64px); }
.nextcols { display: grid; grid-template-columns: 1fr 1fr; gap: 24px; max-width: 980px; margin: 0 auto; text-align: left; }
.nextcol { background: var(--surface); border: 1px solid var(--line-soft); border-radius: var(--radius); padding: clamp(24px, 3vw, 32px); backdrop-filter: blur(22px) saturate(150%); -webkit-backdrop-filter: blur(22px) saturate(150%); }
.nextcol--us { background: var(--surface-strong); border-color: color-mix(in oklab, var(--accent) 25%, var(--line-soft)); }
.nextcol__label { margin: 0 0 20px; font-family: var(--mono); font-size: 0.72rem; font-weight: 600; letter-spacing: 0.14em; text-transform: uppercase; color: var(--accent-deep); }
.nextlist { list-style: none; margin: 0; padding: 0; display: grid; gap: 16px; counter-reset: nl; }
.nextlist > li { counter-increment: nl; display: grid; grid-template-columns: 26px 1fr; gap: 10px; font-size: 0.96rem; line-height: 1.55; color: var(--text); }
.nextlist > li::before { content: counter(nl); font-family: var(--display); font-weight: 700; color: var(--accent-deep); }
.nextlist .sublist { list-style: none; margin: 8px 0 0; padding: 0; display: grid; gap: 6px; grid-column: 1 / -1; padding-left: 36px; }
.nextlist .sublist li { font-size: 0.9rem; color: var(--text-2); position: relative; padding-left: 14px; }
.nextlist .sublist li::before { content: "–"; position: absolute; left: 0; color: var(--text-3); }
.nextsteps__sub { margin: clamp(48px, 7vh, 76px) auto 32px; }
@media (max-width: 760px) { .nextcols { grid-template-columns: 1fr; } }

/* Case studies (optional, PITCH_CONFIG.caseStudies) */
.case-studies { padding-top: 0; }
.case-studies__title { text-align: center; margin-bottom: clamp(36px, 6vh, 60px); }
/* Flex + centred, not a strict grid: any card count (2, 3, 5…) wraps and the
   trailing odd row centres itself instead of hugging the left edge. */
.cs-grid { display: flex; flex-wrap: wrap; justify-content: center; gap: 24px; max-width: 960px; margin-inline: auto; }
.cs-card { flex: 1 1 380px; max-width: 440px; background: var(--surface); border: 1px solid var(--line-soft); border-radius: var(--radius); overflow: hidden; display: flex; flex-direction: column; backdrop-filter: blur(22px) saturate(150%); -webkit-backdrop-filter: blur(22px) saturate(150%); }
/* Video keeps a fixed 16:9 frame; a screenshot shows in full at its own
   proportions (never object-fit: cover here — a cropped result screenshot
   reads as untrustworthy proof). */
.cs-media { background: var(--surface-2); display: flex; align-items: center; justify-content: center; }
.cs-media iframe { width: 100%; aspect-ratio: 16 / 9; border: 0; display: block; }
.cs-media img { width: 100%; height: auto; max-height: 520px; object-fit: contain; display: block; }
.cs-body { padding: 20px 22px 24px; text-align: center; }
/* The result is the whole point of the card — biggest, boldest thing on it. */
.cs-result { margin: 0 0 10px; font-family: var(--display); font-size: clamp(1.7rem, 2.6vw, 2.3rem); font-weight: 800; letter-spacing: -0.02em; line-height: 1.08; color: var(--accent); }
.cs-title { margin: 0 0 8px; font-family: var(--display); font-size: 1rem; font-weight: 600; letter-spacing: -0.005em; color: var(--text); }
.cs-text { margin: 0; font-size: 0.92rem; color: var(--text-2); line-height: 1.55; }
/* Bridge line between case studies and the CTA (index.html #case-studies-bridge) */
.cs-bridge { padding: 0 0 clamp(8px, 2vh, 16px); text-align: center; }
.cs-bridge__text { max-width: 640px; margin: 0 auto; font-family: var(--display); font-size: clamp(1.1rem, 1.8vw, 1.4rem); font-weight: 600; line-height: 1.45; letter-spacing: -0.01em; color: var(--text); text-wrap: balance; }
@media (max-width: 700px) { .cs-card { flex-basis: 100%; } .cal-inline { height: 80vh; border-radius: 16px; } }

.cta__sub { margin: -12px auto 32px; max-width: 52ch; font-size: 1.02rem; line-height: 1.6; color: var(--text-2); }

/* ---- mobile hardening (references/mobile.md) ---- */
img, svg, video, canvas, iframe { max-width: 100%; height: auto; }
p, li, td, th, blockquote, figcaption,
h1, h2, h3, h4, h5, h6 { overflow-wrap: anywhere; }
table, pre { display: block; max-width: 100%; overflow-x: auto; }
@media (max-width: 700px) {
  .tag, [class*="badge"], [class*="pill"] { margin-left: 0; }
}
@media (max-width: 420px) {
  .tok-merge, .tok-link, code { white-space: normal; }
}